Case Study: Bradford Hammacher Group achieves 98% inbox placement with Validity Everest

IHG Optimizes and Secures Email Channel with Return Path

IHG, a leading hospitality company, needed to maintain strong email performance while building a more effective omnichannel marketing strategy in a highly seasonal environment. As inboxes became more crowded and deliverability became harder to track, IHG looked to Validity and its email success platform to gain better visibility into whether messages were reaching the inbox and driving revenue.

Validity supported IHG with a migration from Return Path to Everest, giving the team deeper deliverability, spam placement, engagement, and design-testing insights. With Validity’s Everest platform, IHG was able to maintain a 98% inbox placement rate, adapt to Apple’s Mail Privacy Protection by shifting toward clicks and conversions, and make more informed decisions about email performance across channels.

IHG

Kevin Hickey

Global Manager Email Marketing