Case Study: Global Provider of Commercial Data Company achieves cleaner, automated Salesforce data with Validity DemandTools

A Quest for Data Quality Leads to Validity DemandTools

Global Provider of Commercial Data Company, a leading provider of commercial data and analytics, faced growing internal data-quality challenges after moving large volumes of customer records into Salesforce. Native Salesforce tools couldn’t handle duplicate records, complex standardization or ongoing maintenance across a CRM that receives millions of updates, so the company evaluated vendors and discovered Validity’s DemandTools as the data-quality solution they needed.

Validity implemented DemandTools (including Single Table Dedupe, MassImpact, MassEffect, Find/Report IDs and the JobBuilder automation add-on) to merge Account and Contact duplicates, standardize and transform data, and schedule recurring maintenance. The result: duplicates were resolved, routine ETL and cleanup were automated, admins expanded use across the org, and the customer reported measurable ROI in just one week while gaining sustained improvements in CRM trust, productivity and data governance.