Case Study: Tommy Bahama achieves seamless email migration and strong inbox deliverability with Validity

Tommy Bahama - Customer Case Study

Tommy Bahama, an iconic island-inspired lifestyle brand, faced the challenge of switching its email service provider (ESP) without damaging its excellent IP reputation. To ensure a seamless transition and protect its investment in email deliverability, the company enlisted the help of vendor Validity and its Return Path services.

Validity provided a meticulously managed solution, offering a detailed migration plan, a flexible IP warm-up strategy, and continuous monitoring through its email intelligence suite. This partnership resulted in a nearly seamless switch, with Tommy Bahama achieving 100% inbox deliverability at key ISPs within days and maintaining inbox placement rates consistently above 90% throughout the transition.

Tommy Bahama

Lisa Atwood

Executive VP of IT and eCommerce