Case Study: Sierra Trading Post grows its BarnBurners email list and boosts revenue with Validity

Sierra Trading Post - Customer Case Study

Sierra Trading Post, a major internet and catalog retailer, faced a challenge growing the subscriber list and revenue for its daily BarnBurners promotional email program. They partnered with the vendor Validity and its Return Path Professional Services team to develop a new strategy for driving list growth.

Validity implemented a two-week "free trial" program for a segment of Sierra Trading Post's subscribers, automatically sending them the daily alerts while providing clear opt-out instructions. This strategy successfully grew the BarnBurners email list by 14%, with new subscribers joining at ten times the previous rate. The emails sent during the trial also generated an average order value 53% higher than before, all while maintaining healthy deliverability and low complaint rates.

Sierra Trading Post

Wendy Croissant

Email Marketing Manager