Case Study: The Bradford Hammacher Group achieves 98% inbox placement with Validity’s Everest

The Bradford Hammacher Group migrates from Return Path to Everest, achieves a 98% inbox placement rate and tackles Apple’s MPP

The Bradford Hammacher Group, a leading direct marketer of gifts, collectibles, and home décor, depended heavily on email—especially during the holiday season—but faced seasonal volatility, crowded inboxes, stricter spam filters, and Apple’s Mail Privacy Protection that made measuring engagement difficult. To regain visibility and protect a key revenue channel, the company partnered with Validity and migrated from Return Path to Validity’s Everest email success platform.

Validity implemented Everest’s deliverability, spam-placement, and design-testing tools in a smooth migration that proved user-friendly for the marketing team. Using Everest’s insights and segmentation, Bradford sustained a 98% inbox placement rate, identified that about 77% of opens came from the Apple Mail proxy, shifted measurement toward clicks and conversions, and accelerated creative testing—delivering best‑in‑class email performance and stronger support for its omnichannel strategy.

The Bradford Hammacher Group

Johanna Morlock-Abbasi

Assistant Director of Email Marketing