Case Study: OpticsPlanet boosts Microsoft inbox placement and engagement with Validity

OpticsPlanet - Customer Case Study

OpticsPlanet, a leading online retailer of hunting and tactical gear, faced challenges with a highly personalized email campaign for VIP customers. They needed to ensure their emails, which included unique coupon codes, rendered correctly on all devices and also wanted to resolve low inbox placement rates at Microsoft. They turned to the vendor Validity and its Return Path Platform, specifically leveraging its Inbox Preview solution for testing.

By using Validity's solutions to preview email rendering and monitor inbox placement, OpticsPlanet fixed their deliverability issues with Microsoft. The results were outstanding: the campaign achieved a 228% open rate, a 95% click-through rate, and a 56% conversion rate, making it their most successful email of the year while also elevating their brand through social sharing.

OpticsPlanet

Meghan O’Laughlin

Senior Specialist of Promotions