Case Study: Tabcorp achieves best‑in‑class 100% inbox placement and $80k annual revenue uplift with Validity's Everest

Wagering entertainment group Tabcorp achieves best-in-class email performance with Everest, from Validity

Tabcorp, Australia’s largest multi-channel wagering entertainment group, faced a highly seasonal, competitive email environment driven by shifting sports and racing schedules. To boost engagement and brand awareness it shifted to image‑heavy, content‑rich campaigns but struggled with visibility into deliverability and the impact of changes like Apple’s Mail Privacy Protection, prompting it to partner with Validity and adopt the Everest platform.

Validity implemented the Everest email deliverability platform and its Sender Certification program, giving Tabcorp unified reputational data, competitive intelligence, render and spam testing, and priority mailbox status. The result: a sustained Sender Score of 100, an average inbox placement rate of 100%, and an estimated revenue uplift of about $80,000 per year from certified email volumes, plus greater confidence managing deliverability under MPP.

Tabcorp

Saeed Colley

CRM Production Manager