Case Study: Westpac achieves near-100% inbox placement with Validity's email deliverability solutions

Westpac - Customer Case Study

Westpac, one of Australia's largest financial services providers, faced challenges in understanding its email metrics and ensuring deliverability, especially after migrating to a new email service provider and IP address. To address this, they turned to the vendor Validity for a solution using their Inbox Monitor tool to gain better visibility.

Validity provided their Certification program and Email Optimization suite, which granted Westpac preferential inbox placement and smoothed their IP migration. This solution enabled them to identify and resolve previously undetected deliverability issues at major mailbox providers, dramatically improving their rates and allowing their security team to take immediate action on spam complaints to achieve nearly 100% inbox placement.

Westpac

Kirk Barlow

Manager, Email and SMS