Case Study: Furniture Row achieves 10-15% higher inbox placement with Validity

Furniture Row notes 10-15% increase in inbox placement

Furniture Row, a large family-owned retail chain with more than 300 stores across 30 states, needed to boost email marketing to drive in-store traffic and promote seasonal and weekend offers. During an ESP migration, the company struggled with list quality, segmentation, and weak Gmail reputation, making it harder to reach a customer base where more than 55% of recipients used Gmail.

Validity, using the 250ok platform, helped Furniture Row monitor inbox placement, engagement, and DMARC compliance while warming up new IPs and domains. With Validity’s Health Check, expert guidance, and DMARC reject policies in place, Furniture Row saw inbox placement increase 10–15%, average open rates rise 6–8%, and average click rates improve 5–6%, while also reducing spoofing and improving overall reach.

Furniture Row

Jason Ullmer

Email Marketing Manager