Case Study: Onlinebingo boosts email revenue and open rates with Validity

Onlinebingo - Customer Case Study

Onlinebingo, an online gambling affiliate owned by Lindar, faced significant challenges with email deliverability. The company's messages were frequently blocked by spam filters and suffered from low open rates, which hindered its ability to communicate promotions to its 40,000-member database. To improve their sender reputation and inbox placement, they turned to the vendor Validity for its Return Path Certification program.

By implementing Validity's solution, which involved an accreditation process and optimization of email templates, Onlinebingo dramatically improved its performance. As a result of working with Validity, the company's monthly email revenue increased five-fold and its open rates more than doubled within six months of becoming a Certified sender.

Onlinebingo

Phil Blackwell

Acquisition Operations Manager