Case Study: lm group achieves 97%+ inbox placement and a 99 Sender Score with Validity’s Certification

lm group Improves Email Deliverability with Validity’s Certification

lm group, a publicly traded multinational leader in online travel (brands include lastminute.com, Bravofly, Rumbo, Volagratis and Jetcost), faced severe email deliverability problems after beginning a platform migration just as COVID‑19 disrupted travel demand. The pandemic-driven volume fluctuations damaged sender reputation and threatened critical subscriber inbox placement, so lm group turned to Validity and activated Validity’s Certification to stabilize deliverability.

Validity implemented Certification across lm group’s email programs and leveraged its relationships with Microsoft, Verizon Media and EU mailbox providers to reduce reputational volatility. The results were measurable: average Sender Score 99, overall inbox placement 97.2%, Microsoft/Verizon Media placement 99.9%; Bravofly saw a 20% lift in open rates, 10% more website sessions and Microsoft SNDS scores “all green.” lm group reported near‑instant improvement and meaningful traffic and revenue gains.

lm group

Gloria Mollari

CRM Performance