Case Study: Red Letter Days reduces bounce rate by 75% and increases email-attributable revenue by 10% with Validity's Sender Certification

Red Letter Days reduces bounce rate by 75% and increases revenue attributable to email by 10%

Red Letter Days, the UK experience-gift retailer, relied heavily on email for transactions, loyalty and customer feedback but faced deliverability and engagement challenges—about 25% of messages had been delivered but not landing in subscribers’ inboxes as they shifted from “batch and blast” to more personalized campaigns. To address this, Red Letter Days partnered with Validity and adopted the Sender Certification program to raise inbox placement and optimize their email strategy.

Validity implemented Sender Certification along with email best-practice consulting, producing near 100% inbox placement, a 33% increase in total opens, a 50% increase in total clicks, a 75% reduction in bounce rate, and a 10% increase in revenue attributable to email; Red Letter Days also increased broadcast activity by 30% with no uptick in spam complaints and saw improved click-to-open rates.

Red Letter Days

Joshna Patel

Head of Online