Case Study: FanFinders achieves 95% inbox placement and increased engagement with Validity's Sender Certification

FanFinders improves their deliverability rate to 95% and increases engagement from large membership base

FanFinders, which connects brands with parents through its “Your Baby Club” of over one million members and relies on email marketing for 30% of its revenue, was facing poor deliverability and low subscriber engagement. Promotional campaigns suffered especially with Microsoft-hosted addresses when traffic was sent from a less-established load‑balanced IP, leaving many members unreached despite their signups; FanFinders turned to Validity and its Sender Certification program to address the issue.

Validity implemented its Sender Certification service—providing continuous security monitoring, exclusive data insights, and preferential treatment at major mailbox providers (including Microsoft)—so FanFinders would be recognized as a safe, reputable sender. As a result, inbox placement rose to 95%, open rates increased to 15%, and delivery to Microsoft inboxes improved by 50%, allowing FanFinders to reach far more members and materially boost engagement.

FanFinders

Alec Dobbie

Chief Executive Officer