Case Study: Razer boosts holiday email revenue with Validity

Razer - Customer Case Study

Razer, a leading lifestyle brand for gamers, needed to ensure its major Black Friday to Cyber Monday email campaign would successfully reach the inbox and stand out to drive maximum revenue. The challenge was to optimize deliverability and engagement during the year's busiest shopping season to avoid having their promotional emails land in spam folders.

Using the Return Path suite of tools by Validity, Razer improved its sender reputation and inbox placement rate. The team optimized send times and subject lines and tested email creative rendering. As a result, the campaign saw a double-digit increase in open rates and Validity helped Razer nearly double its year-over-year email revenue for this critical period.

Razer