Case Study: BrandAlley achieves optimized sender reputation and stable inbox deliverability with Validity

BrandAlley optimizes their email sender reputation and maximizes deliverability

BrandAlley, a leading online-only French e‑tailer that sent 455 million emails in the first six months of the year, was seeing lower deliverability as major mailbox providers tightened filtering—especially during peak periods. To secure a reliable, long‑term sender reputation and better campaign insight, BrandAlley engaged Validity and adopted Validity’s Sender Certification program along with its email success/intelligence platform.

Validity analyzed BrandAlley’s email program, segmented IPs, implemented a compliance and certification plan, and provided monthly reviews and consulting to optimize campaigns. As a result, BrandAlley achieved Certified status, an excellent sender reputation and increased inbox visibility, stable deliverability even during peak activity, and real‑time monitoring tools plus ongoing support from Validity.

BrandAlley

Aurélie Bilard

Head of CRM and Web Projects