Case Study: MeritB2B achieves over 60% improvement in inbox placement rates with Validity

Validity helps MeritB2B improve their average inbox placement rates by over 60%

MeritB2B, a data-first B2B marketing firm, faced high bounce rates, spam-trap risk, and falling inbox placement and open rates after relying on variable-quality third‑party data. To tackle these deliverability and data‑quality blind spots they engaged Validity in May 2020 to get visibility and remediation for sender reputation and inbox placement issues.

Validity provided accurate reporting on key email metrics, content‑rendering and device tools, and access to subject‑matter experts and data‑quality solutions (eg, BriteVerify), enabling MeritB2B to remove unwanted records earlier and improve campaign hygiene. The result was a transformed email program: average inbox placement rates improved by over 60%, deliverability and sender reputation strengthened, and MeritB2B gained actionable insights that boosted client campaign performance.

MeritB2B

Karie Burt

SVP/CPO