Case Study: Virgin Atlantic achieves 100% inbox placement and 99/100 sender reputation with Validity Everest

Virgin Atlantic Airways Soars to 100% Inbox Placement Rate with Validity Everest

Virgin Atlantic, the transatlantic airline, relied on email to reach customers for bookings, check-ins, and loyalty communications but faced crowded inboxes and highly seasonal demand that threatened deliverability and revenue. To protect their email program, Virgin Atlantic partnered with Validity and adopted the Validity Everest deliverability platform and the Sender Certification program.

Validity provided Everest dashboards, design-testing, competitive intelligence (MailCharts), and priority sender status through Sender Certification, enabling Virgin Atlantic to monitor sender reputation and optimize campaigns at scale. As a result, Virgin Atlantic achieved a consistent 100% inbox placement rate, a 99–100 Sender Score, green compliance metrics, and up to a 355% uplift in click-through rates on optimized campaigns, giving the team confidence to innovate with personalized, high-performing emails.

Virgin Atlantic

Tom Nowell

Marketing Technology Specialist