Case Study: Philips achieves up to 98% inbox placement and a 99 Sender Score with Validity Certification

Validity’s Certification Helps Philips Maximise Deliverability & Revenue

Philips, a global technology company operating across consumer and healthcare markets, faced severe email deliverability problems: limited visibility into campaign performance, blocklisted IPs, and a Sender Score of just 7/100 while sending hundreds of campaigns across 66 countries. To address this, Philips engaged Validity and adopted Validity’s Certification and Sender Score services to diagnose and repair its sending reputation.

Validity helped Philips provision three new IPs and complete its Certification (a globally accepted certified allow list), provided Sender Score insights and reporting, and guided program changes like a standardized campaign builder and multivariate testing. The results were dramatic: initial inbox placement rose to 70%, later averaging 91–98% across B2C and B2B, a Sender Score of 99, over 5,000 campaigns per year reaching up to 98% inbox placement, and nearly doubled click‑through rates—delivering clear engagement and revenue gains for Philips.

Philips

Charlie Wijen

Digital and CRM Specialist