Case Study: Reading For Education achieves a 200% email revenue uplift with Validity’s Everest and BriteVerify

Reading For Education achieves a 200% email revenue uplift after migrating from Return Path to Everest and BriteVerify

Reading For Education (RFE) provides fundraising programs for U.S. schools and relies heavily on email to drive donations and online shopping. RFE suffered poor deliverability and limited visibility—pre-Validity inbox placement was about 30% due to shared IP reputation, high spam complaints, seasonal list purges, and declining engagement—prompting a move to Validity’s solutions, including Everest and BriteVerify.

Validity migrated RFE from Return Path to Everest, added BriteVerify and a dedicated IP, and centralized deliverability and list-verification workflows. As a result of Validity’s solution, RFE achieved a 95.2% inbox placement rate, a 97 sender score, and a 200% year-over-year email revenue uplift, while regaining confidence in seasonal warmups and list hygiene.

Reading For Education

Mike Thomas

President