Case Study: Airtasker achieves 99.9% inbox placement and $500K annual revenue uplift with Validity's Everest email deliverability platform

Airtasker increases inbox placement rate from 60-99.9% with the Everest email deliverability platform

Airtasker, the Sydney-based task marketplace with over 2.1 million users, was seeing critical email failures as its user base grew: inbox placement sank to about 60%, causing members to miss job updates and reducing task success. To address this, Airtasker engaged Validity and adopted the Everest email deliverability platform along with the Sender Certification program.

Validity implemented Everest’s list validation, design testing, and Sender Certification (with dedicated CSM support), which raised Airtasker’s inbox placement from 60% to 99.9% and achieved an average sender score of 98—even during a send nearly 100× normal volume—enabling broader email use and generating an estimated $500,000 in additional annual revenue.

Airtasker

Nathan Adler

Product Manager of Platform Services