Case Study: Cheerz achieves nearly 40% higher email open rates and 99.9% inbox placement with Validity Certification

Cheerz boosts its email open rate by nearly 40% thanks to Validity’s Certification

Cheerz, a Europe‑wide photo‑printing specialist with nearly 100 employees that sends up to 5 million emails per month, was struggling with poor sender reputation and declining deliverability—particularly to Microsoft inboxes—just weeks before the critical holiday season. The company turned to Validity and its Certification solution to restore trusted delivery of its dynamic, brand-driven email campaigns.

Validity’s compliance experts audited Cheerz, recommended changes, certified Cheerz’s IPs and helped the brand join a global allow list to optimize sender reputation and inbox placement. The outcome was a 99.9% inbox placement rate, opens up nearly 40%, a 0.04% complaint rate, and an estimated ROI of €34 for every €1 spent, enabling Cheerz to focus on content during the peak season.

Cheerz

Romain Havel

CRM Manager