Case Study: CareerBuilder achieves cost savings, improved inbox placement, and increased candidate engagement with Validity (250ok)

CareerBuilder Reduces Cost and Increases Success with 250ok

CareerBuilder, a global job marketplace that sends millions of emails daily for job recommendations, alerts, and candidate messaging, needed better visibility into inbox placement and deliverability beyond their ESP. At their ESP’s recommendation, CareerBuilder partnered with Validity, deploying Validity’s 250ok platform and Expert services to gain advanced email analytics and deliverability oversight.

Validity implemented the 250ok platform—including DMARC implementation and monitoring—and centralized deliverability analytics and expert guidance across CareerBuilder’s mail streams. The solution consolidated disparate tools, reduced costs, improved efficiency, increased inbox placement (which correlated with higher EOI, or expression of interest), strengthened domain security, and provided hands-on support to resolve reputation issues.

CareerBuilder

Gary Grimes

Director, Email & Engagement