Case Study: Meta Platforms, Inc. achieves 50% reduction in CRM update time with Validity's GridBuddy Connect

Meta Platforms, Inc. reduces time spent updating CRM data by 50% with GridBuddy Connect

Meta Platforms, Inc. faced inefficient CRM workflows that wasted employee time, fragmented record keeping, and frustrated teams across its 50,000+ workforce. To solve this, Meta chose Validity and its GridBuddy Connect platform to give users flexible, spreadsheet-style, editable views on top of Salesforce so they could see and update the right data without jumping across multiple pages.

Validity implemented GridBuddy Connect with dedicated onboarding, combining data from separate systems into editable grids, job-specific workspaces, and role-based permissions. The result: Meta reduced the time spent making weekly CRM updates by over 50%, cut open browser tabs from many to single digits, reduced manual data-entry errors, and improved collaboration and manager visibility.

Meta Platforms, Inc.

Igor Kosoy

Tools Program Manager