Case Study: SPCA International boosts email revenue with Validity Certification

SPCA International - Customer Case Study

SPCA International, a nonprofit organization dedicated to animal welfare, faced a significant challenge after discontinuing their email certification with Validity (formerly Return Path) to control costs. Without the Validity Certification service, their IP reputation deteriorated, leading to a severe drop in email open rates to as low as 3%. This directly suppressed their critical email-driven revenue stream, making it difficult to fund their mission and meet fundraising goals, such as rescuing animals for US service members.

By re-implementing Validity's Certification solution, SPCA International's email deliverability was restored. The Validity service allowed their small team to focus on content rather than technical reputation issues. This resulted in a 48% increase in open rates and a 94% increase in click rates. Most importantly, they achieved a 98% year-over-year increase in revenue, which directly funded their rescue operations and led to their best-ever email revenue months.

SPCA International

Stephanie Scott

Director of Marketing & Communications