Case Study: Publishers Clearing House boosts click-through and conversion rates with Validity

Publishers Clearing House - Customer Case Study

Publishers Clearing House (PCH), a major direct marketer, needed to boost revenue by increasing the response rates to its email campaigns, particularly with its large base of users at Hotmail. While their email deliverability was excellent, they engaged with Validity's Return Path Certification program to find a solution for improving engagement and click-through rates from millions of potential customers.

By implementing Validity's solution, PCH gained inbox placement benefits and the removal of hourly sending throttling limits, allowing for greater email flexibility. This resulted in a sustained 100% deliverability rate and led to a significant 6% lift in click-through rates and a 20% increase in conversion rates at key domains like Microsoft, providing a major positive impact on their business.

Publishers Clearing House

Sal Tripi

AVP Digital Operations and Compliance