Case Study: The Rank Group achieves near-100% inbox placement with Validity's Everest platform

The Rank Group uses Validity’s Everest platform to achieve best-in-class email performance

The Rank Group (TRG), owner of brands like Grosvenor Casinos and Mecca Bingo, sends over 70 million emails a year but faced poor inbox placement (65–75% pre-2019) due to volatile customer engagement in gambling, complex multi-ESP operations, and strict regulatory limits on contact. To address this, TRG adopted Validity’s Everest email success platform.

Validity used Everest’s list validation, email rendering, inbox monitoring and Sender Certification—plus a major address verification exercise and real-time deliverability monitoring—to clean lists, certify new IPs and manage migrations. The Rank Group now achieves near‑100% inbox placement for major providers (Microsoft 99.6%, Yahoo 99.6%, Gmail 99.9%; UK: BT Mail 99%, Plusnet 99%, TalkTalk 98%, Yahoo UK 98%), covering >95% of their footprint, maintaining performance through peak periods and delivering measurable commercial uplift tied to improved deliverability.

The Rank Group

Sarah Hawkes

Senior MarTech Programme Manager