Case Study: Oceana improves email deliverability and boosts fundraising during peak season with Validity's 250ok

Oceana uses 250ok to stay ahead of fundraising efforts

Oceana, the largest international non-profit focused solely on ocean conservation, relied on email for nearly 50% of its online revenue from small donations and faced growing deliverability and performance challenges as its digital program scaled. To better manage inbox placement, creative testing, and targeting before peak fundraising periods, Oceana selected Validity’s 250ok platform, using 250ok Design and support from 250ok Experts.

Using Validity’s 250ok, Oceana gained faster, clearer monitoring across mailbox providers, the ability to make real-time targeting adjustments, and template rendering checks for international markets—helping the team mitigate deliverability issues and optimize creative. As a result, Oceana exceeded its annual campaign goals in 2018 and regained efficiency and peace of mind during its busiest fundraising months.

Oceana

Alex Gray

Director, Digital Engagement