SparkLayer was founded in early 2021 by long-standing eCommerce veterans, Chris Mattingly and Rhys Laval. Having both worked in eCommerce software development for many years, they started to notice a growing problem within the landscape of B2B eCommerce: there was just too much complexity. There was complexity in how B2B solutions were engineered with features and functions that didn’t seem necessary; complexity in disparate systems that didn’t talk to one another or often required inefficient duplication of effort; and complexity in the customer experience with complicated purchasing processes that put customers off.