Case Study: Dutyman boosts B2B growth and efficiency with SparkLayer

Innovation and increased AOV Dutyman’s heavy-duty B2B solution

Dutyman, a family-owned manufacturer of workwear for law enforcement and firefighters, was challenged by operating separate, outdated B2B and B2C websites. They wanted to unify their sales channels on Shopify to create a seamless, modern B2B customer experience without the complexity and cost of maintaining two separate systems.

By implementing the SparkLayer B2B eCommerce platform on their Shopify store, Dutyman gained access to customer-specific pricing, bespoke product lists, and advanced ordering features. The solution from SparkLayer led to an enhanced customer experience, significant improvements in operational efficiency, and a measurable increase in both average order value (AOV) and overall sales.

Dutyman

Thomas Chow

Founder