Case Study: Signet achieves wholesale growth and faster B2B ordering with SparkLayer

Big changes for BigCommerce customer, Signet in partnership with bspoq agency

The industrial tools supplier Signet, which operates both B2B and D2C channels, faced challenges combining these operations on a legacy eCommerce platform. They needed a cost-effective solution to manage a large inventory of 150,000 SKUs with complex B2B price lists, volume discounts, and self-service ordering capabilities for their wholesale customers. Partnering with agency bspoq, they turned to the vendor SparkLayer for its B2B eCommerce platform to address these needs.

SparkLayer provided a solution that integrated with Signet's BigCommerce store, creating a separate B2B login and enabling features like quick-buy menus, collection building, and CSV uploads for bulk ordering. The implementation, managed by bspoq, replaced manual processes with automation, leading to a swift and positive adoption. The results allowed Signet to win new business they previously could not support and led to a vast operational improvement by reducing manual errors. SparkLayer's functionality became an integral part of their online setup.

Signet

John Pogmore

Managing Director