Case Study: Lezyne triples B2B customers with SparkLayer

Cycling accessories brand, Lezyne, triple their online B2B customers using SparkLayer and Shopify

Lezyne, a cycling accessories brand, sought to enhance their B2B ecommerce experience for both their customers and sales team. Their challenge was moving beyond a cumbersome custom system to create a simplified, self-service portal that offered better pricing visibility and easier order management. They chose to implement the SparkLayer B2B platform on Shopify to address these needs.

With SparkLayer, Lezyne launched a dedicated B2B store that provided customers with 24/7 self-service ordering, volumetric pricing tiers, and account management. The solution also empowered their sales reps to place orders on behalf of customers easily. The results were significant; SparkLayer helped Lezyne triple the number of B2B customers placing orders within just two months of deployment, while also streamlining backend operations by integrating directly with their fulfillment software.

Lezyne

Brad Buxton

Business Development and Sales