Case Study: Veia boosts wholesale efficiency and B2B growth with SparkLayer

Riding the wave of growth - operational efficiency, self-service ordering, and B2B expansion for Veia

Veia, a surf accessories brand, was struggling with manual wholesale processes on their Shopify store. They needed a more robust B2B solution from a vendor to manage international distribution, create customer-specific price lists, and streamline order processing to support their growth while boosting operational efficiency and customer satisfaction.

The vendor SparkLayer implemented its B2B eCommerce platform, which provided tailored price lists, a sales agent tool for masquerade ordering, and integration with the Locksmith app. This solution allowed Veia to automate promotions, offer pre-order options, and manage location-specific inventory. The results included significantly increased operational efficiency, more accurate orders, high levels of customer adoption, and a more streamlined purchasing process for their largest accounts.

Veia

Dan McNamara

President