Case Study: apo.com Group streamlines B2B ordering and boosts repeat buying with SparkLayer

Prioritising customer experience, self-sufficiency, and ROI - apo.com Group’s triple-threat approach to B2B success

apo.com Group, an online pharmacy serving both private and B2B customers in Germany, faced challenges with its existing B2B platform. It could not handle the company's complex pricing system or provide a targeted, seamless purchasing experience for its wholesale clients. To support its growth, apo.com Group needed a new solution and turned to the vendor SparkLayer for its B2B eCommerce platform.

By implementing SparkLayer, apo.com Group achieved a streamlined, centralized system. The solution enabled targeted customer groups with specific pricing, quick reordering, and integrated reporting. This vastly improved the customer buying experience and internal process documentation. The use of SparkLayer's features, including the Sales Agent function, contributed to lower churn rates, higher repeat purchases, and more sales through representatives.

apo.com Group

Adrian Lier

Head of Sales B2B