Case Study: Nature’s Path achieves 10x B2B growth with SparkLayer

How Nature’s Path achieved 10x B2B growth and a 400% AOV surge with SparkLayer

Nature's Path, a family-owned organic food brand, faced the challenge of managing a growing B2B wholesale channel without a scalable solution. Their direct-to-consumer Shopify store could not support business buyers, forcing the team to manually create custom invoices and apply discounts, which consumed valuable time. They needed a way to offer self-serve ordering, customer-specific pricing, and flexible payment methods for diverse buyers like schools and smoothie shops.

SparkLayer provided a solution with its B2B eCommerce platform, implementing a self-serve ordering portal and sales agent feature for legacy customers. Using SparkLayer's customer groups, Nature’s Path created tailored price lists and automated tiered pricing for different buyer types. This resulted in a 10x growth in their wholesale channel and a 400% increase in average order value, while also saving the team significant administrative time.

Nature’s Path

Deanna Gee-Wing

eCommerce Digital Marketing Associate