Case Study: Specialised Welding achieves 139% revenue growth with SparkLayer

Driving 139% revenue growth in just 12 months - how Specialised Welding powers B2B success

Specialised Welding, a leading UK and Ireland wholesaler of welding equipment, faced the challenge of managing fragmented digital systems and inefficient, non-transactional ordering processes. They needed a consolidated platform that offered gated access, customer-specific pricing, and a way to encourage their traditional customers to adopt online ordering. With no in-house developers, they sought a straightforward solution and turned to the vendor, SparkLayer.

SparkLayer was implemented on a new Shopify platform, integrating with the company's ERP to synchronize data centrally. The solution enabled features like volume discounts, pack-size ordering, and a sales agent tool for personalized support. This resulted in a 139% revenue growth within 12 months, a 104% increase in online customer adoption, and significant weekly time savings by eliminating manual price list management.

Specialised Welding

Daniel Fisher

eCommerce Sales and Digital Content Manager