Case Study: Twillory saves hours per week with SparkLayer

Saving hours per week via SparkLayer Twillory’s tale of wholesale success

Twillory, a high-end apparel brand, sought to streamline its growing B2B wholesale operations. Their challenge was overcoming time-consuming manual processes for order management, which included handling complex preorders and providing elite customer service for clients who were accustomed to traditional ordering methods like phone calls and spreadsheets. They needed an automated B2B ordering solution from a vendor like SparkLayer that could integrate with their existing online store.

SparkLayer implemented its B2B eCommerce platform, utilizing customer groups and widgets to create intuitive, self-service ordering. This allowed Twillory to set up different price lists for various client types and maintain their site's aesthetic. The solution saved the company hours per week on order processing, increased customer satisfaction and loyalty, and led to a rise in orders for previously less popular products by providing better visibility and easier repeat ordering.

Twillory

Zack Bussin

Twillory