Case Study: Fresh Clean Tees expands into wholesale with SparkLayer and Shopify Plus

Fresh Clean Tees reach a new wholesale market using SparkLayer and Shopify Plus

Fresh Clean Tees, a direct-to-consumer apparel brand, experienced rapid growth and sought to expand into the wholesale market. Their challenge was finding a B2B solution that would integrate seamlessly with their existing Shopify Plus store. They needed a system that could automate key processes like customer onboarding and support volume-based pricing to encourage larger orders from their new wholesale customers.

The brand implemented the SparkLayer platform to create a standalone B2B store. The solution provided self-service ordering for wholesale clients, integrated customer sign-up forms, and enabled volumetric pricing tiers. SparkLayer integrated directly with their Shopify systems, automatically pushing orders to fulfillment software and providing detailed analytics. As a result, Fresh Clean Tees successfully launched their new wholesale channel, wholesale.freshcleantees.com, with no additional development work required, streamlining their operations and opening a significant new revenue stream.

Fresh Clean Tees

Dan Silverman

Senior eCommerce Product Manager