Case Study: Hairdressing Supplies boosts efficiency and AOV with SparkLayer

Hairdressing Supplies boost efficiency and AOV with custom pricing and tiered groups

a hairdressing supplies company, a supplier in the professional haircare industry, faced significant challenges with its B2B operations. Its previous setup was hindering growth, as it could not properly manage custom pricing, tiered customer groups, or the separation of retail and wholesale buyers. After trialing 12 different B2B apps, the company turned to SparkLayer to find a solution that would eliminate these clunky, limiting systems and the need for manual workarounds.

SparkLayer provided a streamlined B2B platform integrated with the company's existing Shopify store. The solution enabled custom price lists, tiered pricing, and clear customer segmentation. Key features like the Sales Agent tool saved countless admin hours each week by allowing reps to manage orders on behalf of buyers. Within one month of implementation, SparkLayer resolved nearly all previous issues, giving wholesale clients a smooth, self-service buying journey and providing the business with the tools to scale its B2B offering further.

Hairdressing Supplies

Kajo Ciesielski

Ecommerce Executive