Case Study: 34 St John cuts B2B ordering time in half with SparkLayer

How SparkLayer cut B2B ordering time in half for 34 St John

34 St John, a UK-based luxury bathroom brand, sought to expand into a hybrid retail model that integrated direct-to-consumer and B2B sales. Their challenge was finding a platform that could provide a seamless wholesale experience mirroring their DTC site, with essential features like custom payment terms and the ability to hide customer-facing discount boxes. Their existing solution lacked the necessary functionality, causing inefficiencies in order management.

The vendor, SparkLayer, implemented its B2B eCommerce platform on top of 34 St John's existing website. The solution included features like Sales Agent ordering, custom pricing tiers, and integration with invoicing systems for automated purchase order processing. As a result, SparkLayer cut the time spent on manually placing and managing B2B orders in half, creating a more intuitive and efficient process for the company and its showroom partners.

34 St John

Kevin Sears

eCommerce Director