Case Study: Db launches international B2B stores with SparkLayer

Award-winning travel brand, Db, launch international B2B stores using SparkLayer and Brightpearl

The customer, Db, an award-winning travel gear brand, faced a significant challenge with its outdated B2B eCommerce platform. The system provided a poor user experience that was disconnected from their brand and lacked key functionality like pre-orders and shopping lists. It also required extensive manual work from their team for order processing. Db needed a solution to modernize its wholesale channel and automate operations.

The vendor, SparkLayer, was implemented alongside Brightpearl to create a new B2B solution on Shopify Plus. SparkLayer provided a seamless, on-brand ordering experience for B2B customers, complete with features like sales agent ordering. This integration automated previously manual tasks, resulting in huge time savings across the business. The new platform also received very positive feedback from Db's B2B customers.

Db

Thomas Nergaard

Head of IT