Case Study: Ennis Fabrics scales complex B2B pricing and customer grouping with SparkLayer

Scaling for success limitless price lists and complex customer grouping for Ennis Fabrics

Ennis Fabrics, a wholesale textile seller, faced significant challenges with their B2B eCommerce platform. Their need to sell products in custom measurements and assign complex, overlapping customer groups for pricing and shipping was unsupported by their previous systems. They required a solution that could integrate with their ERP to handle these unique requirements and standardize orders across multiple warehouses.

SparkLayer provided the solution by seamlessly overlaying their existing eCommerce site. They integrated with Ennis Fabrics' Sage X3 ERP to deliver custom pricing widgets, quantity rules, and a Sales Agent feature. This allowed the company to create over 6,000 custom price lists and assign up to 12 lists per customer group. The implementation provided the complex customer grouping and flexible pricing structure needed to support their rapid global scaling.

Ennis Fabrics

Jackson Rinne

Digital Marketing Specialist