Case Study: Bewleys launches a B2B store and reduces manual ordering with SparkLayer

Iconic tea brand, Bewleys, launch their new B2B store using SparkLayer and Shopify

Bewley's, an iconic Irish tea and coffee company, faced a manual and inefficient B2B ordering process. Their customers primarily placed orders over the phone, leading to long wait times and missed upselling opportunities. To automate and grow their wholesale operation, they turned to the vendor SparkLayer, implementing its B2B eCommerce platform on their Shopify store.

The solution provided by SparkLayer gave Bewley's customers 24/7 self-service ordering with real-time pricing and account management. This drastically reduced administrative burdens by integrating directly with their fulfillment and ERP software, eliminating manual order entry. While specific growth figures for Bewley's are not detailed in the text, SparkLayer enabled a complete transformation of their B2B channel, providing the tools to accelerate growth and improve customer service.

Bewley's