Case Study: Smithey Ironware boosts wholesale orders and efficiency with SparkLayer

Turning up the heat on B2B efficiency - increased orders and higher AOV for legacy brand, Smithey Ironware

Smithey Ironware, a premium cookware brand, faced significant challenges in scaling its wholesale operations. With a large network of over 500 retailers requiring bespoke and volume-based pricing, their manual processes created friction for both staff and customers. They needed a scalable B2B platform from SparkLayer that could manage complex pricing groups, process orders, and maintain a high level of customer service without sacrificing efficiency for their small team.

By integrating SparkLayer into their existing Shopify store, Smithey Ironware automated their wholesale process with customer-specific pricing and a Sales Agent tool for manual order entry. The solution from SparkLayer significantly reduced time spent on manual processing, increased order volume and accuracy, and improved customer satisfaction. The vendor's platform provided vital efficiency gains, allowing the small team to focus on higher-value tasks and supporting the brand's growth strategy.

Smithey Ironware’s

Alex Wilson

Sales Account Manager