Case Study: George & Willy brings self-service to B2B customers with SparkLayer

How George & Willy brought self-service to their B2B customers with SparkLayer & Shopify

The customer, George & Willy, a New Zealand-based maker of unique signage and display solutions, faced the challenge of a slow and manual B2B ordering process. All B2B orders were processed through back-and-forth emails, which was strenuous for both their team and their customers, hindering their ability to scale.

With the vendor SparkLayer, they implemented a dedicated, automated B2B store on Shopify Plus. The solution included features like tiered pricing and B2B payment methods, creating a minimal yet functional self-service portal for their wholesale clients. SparkLayer enabled George & Willy to rapidly deploy this new channel, significantly improving the experience for their B2B market.

George & Willy

Ari Besant

George & Willy