Case Study: Popee streamlines B2B wholesale growth with SparkLayer

Leading French tissue brand, Popee, chooses SparkLayer to power B2B growth

Popee, a leading French eco-friendly tissue brand, faced a challenge in scaling its B2B wholesale operations. Their process for wholesale customers was manual, requiring orders to be placed through a salesperson, which was inefficient and lagged behind the experience offered on their direct-to-consumer Shopify site.

By implementing the SparkLayer B2B eCommerce platform on Shopify, Popee rapidly created a self-service wholesale ordering system. The solution enabled customer-specific pricing and tiered discounts, streamlining the experience for their B2B clients. SparkLayer empowered Popee to offer a powerful B2B store, saving their team significant time and removing the manual intervention previously required for wholesale orders.

Popee

Pierre Weisselberg

Operations Lead