Case Study: Soï achieves 73% AOV growth with SparkLayer

From manual wholesale orders to 73% AOV growth - Soï’s B2B success with SparkLayer

Soï, a Copenhagen-based jewellery brand, faced significant challenges with manual order processing as its B2B wholesale channel grew, which constituted 90% of its business. The founders needed a cost-effective and efficient platform to scale their operations, support international sales with multi-currency and payment options like Net 30 terms, and reduce administrative complexity. They turned to the vendor SparkLayer for a solution.

SparkLayer was implemented on Soï’s existing Shopify store, providing tools like Customer Groups for bespoke pricing and the Sales Agent feature to accommodate traditional ordering methods. This created a seamless, professional B2B experience. The results were a 73% increase in average order value (AOV) and improved customer retention, attributed to SparkLayer’s order rules and frictionless platform.

Soï

Frederik Leopold

Co-Founder and CEO