Case Study: Firebox Australia improves B2B service, order accuracy, and sales with SparkLayer

Firebox Australia transform their B2B customer service, order accuracy, and sales performance with SparkLayer and Shopify

Firebox Australia, a manufacturer of safety equipment, faced challenges in scaling its traditional B2B sales and customer service model. With a large product portfolio, they struggled with order accuracy and communication. They sought an online solution to provide consistent service, leverage upselling, and reward loyal customers, which led them to the vendor SparkLayer and the Shopify platform.

SparkLayer integrated with the company's Shopify store to create a blended B2B and DTC channel. The solution provided self-service ordering, customer-specific pricing, and integration with their ERP system. This resulted in a transformed customer experience with 24/7 access and accurate orders. The vendor SparkLayer helped Firebox Australia improve customer service, order accuracy, and sales performance, while also eliminating the need for manual order input.

Firebox Australia

Shane Duffield

General Manager