Case Study: SNURK reduces manual tasks by 50% with SparkLayer

Reducing manual tasks by 50%, winning back customers, and unifying platforms

SNURK, a premium bedding and loungewear brand, faced significant challenges with its B2B operations. After migrating to Shopify, the company was managing its B2B and BC customers on two separate websites, leading to inefficient workload duplication, manual errors, and difficulty retaining wholesale customers. To unify its platforms and streamline ordering, SNURK partnered with the vendor SparkLayer for a B2B eCommerce solution.

SparkLayer implemented its platform to consolidate SNURK's B2B and B2C sales onto a single Shopify store. The solution included features like customer-specific pricing, CSV uploads for bulk ordering, and tailored order rules. This resulted in a 50% reduction in manual tasks, the successful re-engagement of inactive customers, and improved operational efficiency, giving SNURK enhanced control over cash flow and forecasting.

SNURK

Sarah van Waardenburg

eCommerce Manager