Case Study: Watersports World streamlines wholesale operations with SparkLayer

How a premium watersports brand accelerated performance and adapted with smarter automation

Watersports World, a leading distributor of premium sporting goods, faced challenges with its B2B eCommerce setup on Shopify Plus. Their sales team required greater flexibility and customization without extensive development work, particularly for managing a complex customer structure with multiple groups and tiers, each offering unique benefits and discounts. They also needed a system to display accurate, transparent stock information to their buyers.

SparkLayer provided a solution that simplified operations with its user-friendly B2B platform and Sales Agent add-on. This allowed the company to manage the system internally, offer tailored customer benefits, and enable sales reps to place orders on behalf of customers. The results included streamlined processes, a 900% growth in B2B sales, a 175% reduction in admin work, and significantly improved customer satisfaction through transparent stock data and error-free ERP integration.

Watersports World

Scott Taylor

Marketing Director