Case Study: Firepot boosts B2B growth and cuts setup time with SparkLayer

From 0 to 40 customers in one day Firepot’s 3-hour set-up for B2B success

Firepot, a dehydrated meal supplier, needed a scalable B2B ecommerce solution to manage high demand and complex product variants with granular, tiered pricing. Their previous system was inefficient, hurting both customer experience and operational efficiency as making price changes was a manual, multi-step process. They turned to the vendor SparkLayer to implement their B2B platform on top of their existing Shopify store.

SparkLayer provided a solution featuring custom price lists for different customer groups, quantity-based discounting at the variant level, and a Sales Agent functionality for ordering on behalf of end customers. The results were significant, with Firepot onboarding 40 new clients in a single day. The platform's ease of use converted legacy retailers from phone and email orders to self-service online ordering, enabling the company to efficiently sell to over 30 countries and saving their sales team hours of administrative work each week.

Firepot

John Fisher

Founder